FRENCH ANTI-SMOKING ADS PUSH THE ENVELOPE.
Sex sells - no doubt, and the French do it better than most! But can it be used as a deterrent just as effectively?
The campaign, devised for a pressure group supporting the rights of non-smokers is trying to discourage young people from smoking. The caption reads, “Smoking is to be a slave to tobacco” and shows a young boy and girl kneeling in front of a man as if being forced into oral sex.
The agency behind the ads says only a shock campaign can make any sort of impact, but it has been called everything from “grotesque” to “scandalous” by their detractors. They say that is “inadmissible” that an image implying underage sex should be exploited, even in a good cause.
What do you think?